Pleasing Them

I have a friend who had been dating a woman for the past few years. He told me things were going great, then one day his partner said, "I'd love you even more if you cut your hair. Of course he cut his hair and afterwards things got better. Next she asked him to wear button down shirts. Wanting to please, he bought some nice shirts and wore them with pride. Request after request, change after change, then recently she broke up with him because she felt he changed too much!